Creative Consulting · Content Curation · Campaign Strategy
BIOTECH FOR TED
activity kit + promotional campaign.
The Ted Talk Promotional Campaign and Activity Kit project was both collaborative and a solo mission. The design team was tasked with spearheading a hypothetical promotional campaign for five Biotech Ted talks. Within the scope of the campaign we developed a brand identity (immediately below) that would translate throughout each individual promo series. I developed both activities and promotional series. The brand identity and team promo were a collaborative effort.
PROJECT SCOPE
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creative direction
brand strategy + execution
campaign strategy
content creation
brand identity
activity kit
promotional series
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x
ACTIVITY #1
PURPOSE
Inform and educate children (age 10) about how microbes, like fungi, can be useful in combating pollution by replacing harmful products with these living organisms.
CONCEPT
Children will be tasked with soaking various wool ropes in heated dye baths until the wool has changed color. Based on the wool’s new color, the children will determine the species of fungi used to create the dye baths. The children will record their findings.
After the activity, the children will be prompted to bury the wool near a tree to regrow these fungi species and track the growth through journaling.
ACTIVITY #2
PURPOSE
To encourage adults in design and science fields to seek answers outside of their practicing fields to solve the problem. This leads to building an unlikely partnership that can eventually pioneer a whole new industry of tech and design.
CONCEPT
Audience members will be paired with a
stranger through an app that’s downloaded
after the talk. They will be prompted to choose either “designer” or “biologist” and will be given a non-verbal communication system only to be used by the biologist to give the designer instructions. The two must work together to create a chair mold prototype. When the pieces are correctly connected the app will simulate the production of a mycelium chair.
PROMOTIONAL SERIES
