DAY IN THE REC

social media campaign.

This project was pretty exciting. In celebration of NIRSA Recreational Sports & Fitness Day, the Georgia State University Recreational Services hosted day in the rec, a fun evening of fitness games, sports tournaments, food, music, and more. Working as the social media strategist alongside lead designer Keenan Mack, we developed a social media campaign to build hype around the event and encourage mass participation.

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PROJECT SCOPE

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creative direction

campaign strategy

content strategy + creation

 

copy writing

 

social media graphics

TEAM

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renee lynn

kennan mack

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