Georgia State University Recreational Services organized an exhilarating event, Day in the Rec, to commemorate NIRSA Recreational Sports & Fitness Day. 

As the social media strategist, I collaborated with lead designer, Keenan Mack, to create a dynamic social media campaign that generated excitement for the event and successfully created widespread participation.

Keenan created the main graphic elements that live in the middle column of the GSU Rec Instagram feed. Using Keenan's designs, I deconstructed each countdown day to create a more engaging overall visual.

Moreover, I was entrusted with creating unique copy for each caption that would captivate and excite followers.