Creative Consulting · Content Curation · Campaign Strategy
INSECURE SEASON 5
campaign a/v assets.
I had the pleasure of contributing to the A/V assets for the Insecure Season 5 campaign, which proved to be a highly gratifying experience. My involvement spanned across multiple elements of the campaign, allowing me to make meaningful contributions in both minor and major capacities.
I was requested to use my design skills to select the primary color for the Insecure Season 5 campaign a/v assets.
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I was given notes from the creative director that they preferred a warm color that wasn't pink or yellow, I presented a range of colors (right).
Later, I was informed that they wanted to explore red/purple shades without any pink hues (right). Ultimately, we landed on the last color, with the hex code #8A5082 - a beautiful lavender mauve that can be seen in the Insecure Season 5 Teaser.
PROJECT SCOPE
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creative direction
content strategy + creation
graphic design
video editing
audio curation and editing
TEAM
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renee lynn
george carty
daniel zibulsky
Not only did I have the privilege of selecting the primary color for the a/v campaign assets, but I was also given the opportunity to curate soundbites from previous seasons to create the dialogue for the teaser, produced by the talented Senior Writer Producer George Carty. The audio clips I provided helped to convey that Issa's journey was not yet complete, despite it being her last season. Furthermore, I also had the chance to contribute to the final copy selections for the teaser, making it an energizing experience.
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My final contribution to the Insecure Season 5 campaign was the following video hero I produced and edited, which played as the primary hero on the HBO Max app throughout the season.