BALENTS

brand redesign.

In fall 2020, I was given the opportunity to work as the creative director and lead designer, overseeing an amazing team of six other designers, as we conducted a re-brand for Balents.

 

Balents provides an efficient medical billing system for physicians and healthcare professionals with growing medical practices. Balents keeps the stress of medical billing low by eliminating confusion and providing clear and concise information to their clients. With Balents,medical billing is made simple. This messaging is something we wanted to carry over into a new identity.

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PROJECT SCOPE

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creative direction

brand strategy

content creation

 

brand identity

communications kit

packaging

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TEAM

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renee lynn

sarah hernandez

keenan mack

sydney tucker

chez johnson

adriana cushenberrie

jon beavers

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chez johnson

sydney tucker

renee lynn

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renee lynn

sarah hernandez

adriana cushenberrie

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jon beavers

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renee lynn

sarah hernandez

adriana cushenberrie

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renee lynn

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Balents-11.png
Balents-12.png

keenan mack

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sydney tucker

renee lynn

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keenan mack

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sydney tucker

renee lynn