Creative Consulting · Content Curation · Campaign Strategy
BALENTS
brand redesign.
As creative director and lead designer, I had the privilege of overseeing a talented team of six designers during the re-branding process for Balents.
Balents offers a streamlined medical billing system for healthcare professionals with expanding practices. By providing clear and concise information, Balents reduces the stress of medical billing and simplifies the process. We aimed to convey this message through the new brand identity.
In addition to the re-brand, I was tasked with developing a comprehensive brand identity guideline that could be effectively utilized by future designers.
To access the complete brand identity guideline, which includes instructions on how to apply the design elements and their guidelines, kindly click on the PDF icon.