In fall 2020, I was given the opportunity to work as the creative director and lead designer, overseeing an amazing team of six other designers, as we conducted a re-brand for Balents.

Balents provides an efficient medical billing system for physicians and healthcare professionals with growing medical practices. Balents keeps the stress of medical billing low by eliminating confusion and providing clear and concise information to their clients. With Balents,medical billing is made simple. This messaging is something we wanted to carry over into a new identity.