THE MIDNIGHT GOSPEL

360 campaign.

One last group effort I’d like to share is a 360 Campaign developed to move The Midnight Gospel from Netflix to Adult Swim. As a collective we developed a strategy and tactics for reaching a new audience while setting the goal to also maintain the midnight gospel’s current fanbase. As the creative director of screen media and stunts I headed the digital design of stage 2 as well as stunts for stage 3.

 

The show follows Clancy Gilroy, a “spacecaster” (short for space podcaster) who uses his talking simulator to launch himself into different worlds. During his visit, he meets and interviews various creatures and talks about philosophical topics that are sometimes uncomfortable or thought-provoking. In each episode, the viewer follows Clancy and his interviewee’s colorful journey as they share introspective thoughts.

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PROJECT SCOPE

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creative direction

brand strategy + execution

campaign strategy

 

content creation

 

brand identity

activity kit

promotional series

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TEAM

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renee lynn

sarah hernandez

keenan mack

sydney tucker

eliza pannill

adriana cushenberrie

chez johnson

sydney tucker

renee lynn

renee lynn

sarah hernandez

adriana cushenberrie

jon beavers

renee lynn

sarah hernandez

adriana cushenberrie

renee lynn

keenan mack

sydney tucker

renee lynn

keenan mack

sydney tucker

renee lynn